Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companie...
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Harvard Business Press,
[2008]
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Subjects: |
Main Collection
Call Number: |
HC79.I55 .L48 2008 |
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Status: | Available Request this item |