Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders...

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Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Lee, Nancy, 1945-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2005]
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Call Number: HD60 .K67 2005
Status: Available  Request this item