Ben & Jerry's double-dip : how to run a values-led business and make money, too /

Ben & Jerry's double-dip : how to run a values-led business and make money, too / Ben Cohen and Jerry Greenfield, with Meredith Maran.

The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.

Saved in:
Bibliographic Details
Main Author: Cohen, Ben
Other Authors: Greenfield, Jerry., Maran, Meredith.
Format: Book
Language:English
Published: New York, NY : Simon & Schuster, 1998.
Edition:First Fireside edition.
Subjects:
Cohen, Ben > (Ben R.)
Greenfield, Jerry.
Ben & Jerry's (Firm) > History.
Businesspeople > United States > Biography.
Ice cream industry > United States.
Social responsibility of business > United States.

Main Collection

Holdings details from Main Collection
Call Number: HD9281.U54 B463 1998
Status: Available  Request this item

Similar Items