Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà.
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" camp...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2011.
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| Subjects: |
Main Collection
| Call Number: |
HF5415.1255 .C476 2011 |
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| Status: | Available Request this item |