Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.
"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2010.
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| Edition: | 3rd ed. |
| Subjects: |
Main Collection
| Call Number: |
HF5415 .B667 2010 |
|---|---|
| Status: | Available Request this item |