Key concepts in public relations / Bob Franklin [and others].

"Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, whic...

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Bibliographic Details
Other Authors: Franklin, Bob, 1949-
Format: Book
Language:English
Published: Los Angeles, CA ; London : SAGE, 2009.
Series:SAGE key concepts.
Subjects:

Main Collection

Holdings details from Main Collection
Call Number: HD59 .K49 2009
Status: Available  Request this item