Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
[2008]
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| Edition: | Third edition. |
| Subjects: |
Main Collection
| Call Number: |
HD69.B7 K45 2008 |
|---|---|
| Status: | Available Request this item |