Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companie...

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Bibliographic Details
Main Author: Li, Charlene.
Other Authors: Bernoff, Josh.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, [2008]
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Call Number: HC79.I55 .L48 2008
Status: Available  Request this item