Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
[2007]
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| Edition: | First edition. |
| Subjects: |
Main Collection
| Call Number: |
HM1033 .H43 2007 |
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| Status: | Available Request this item |