Ben & Jerry's double-dip : how to run a values-led business and make money, too / Ben Cohen and Jerry Greenfield, with Meredith Maran.
The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New York, NY :
Simon & Schuster,
1998.
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Edition: | First Fireside edition. |
Subjects: |
Main Collection
Call Number: |
HD9281.U54 B463 1998 |
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Status: | Available Request this item |